FreightWaves’ Craig Fuller steps into print with “Moving the World,” aiming squarely at trucking’s next cycle

FreightWaves’ Craig Fuller steps into print with “Moving the World,” aiming squarely at trucking’s next cycle

FreightWaves founder and CEO Craig Fuller has published his first book, a project that signals the media-and-data entrepreneur’s bid to put a single, practical playbook in the hands of operators living through freight’s whiplash cycles. The publication was announced today and marks Fuller’s debut as an author beyond columns, keynotes and broadcasts that have helped shape industry debate in recent years. ([]())

Listed today with Google Books, “Moving the World” is published by Firecrown Media Incorporated and carries ISBN 9798894910673, placing it in Business & Economics with a transportation focus. The listing date of October 8, 2025, confirms the book’s availability and provides the bibliographic breadcrumbs fleets and retailers need to source it through standard channels.

Why it matters for trucking: when capacity snaps from feast to famine, the winners are the ones who can see around corners—pricing lanes before rivals, protecting margins when inputs spike, and positioning equipment where demand is about to appear, not where it was yesterday. A book-length framework from the person who built a real‑time freight intelligence platform is timely for carriers rebuilding balance sheets, brokers recalibrating routing guides, and shippers rewriting bid strategies for 2026.

Expect a focus on operational signal over noise. Fuller’s core audience—dispatchers, network planners, sales leaders and owner-operators—doesn’t need theory; they need workflows. A useful text for this readership will translate macro shocks into day‑to‑day actions: how to read volume and rejection signals early, when to shift from spot to contract (and back), how to evaluate modal substitutes when ports or rail chokepoints shift, and how to negotiate when leverage rotates. If “Moving the World” distills those moves with concrete examples and simple heuristics, it will find a permanent spot in terminal breakrooms and TMS bookmarks.

The publication also arrives as trucking faces another rule‑and‑risk heavy quarter—precisely the environment where playbooks matter. Putting a durable framework between hardcovers gives frontline leaders something to align around when policy headlines, tariff chatter, or sudden demand pockets threaten to pull teams in different directions.

For buyers and librarians, the key details: Moving the World, author Craig Fuller; publisher Firecrown Media Incorporated (2025); ISBN 9798894910673; subject tags indicate Business & Economics and Transportation. Those markers should ensure the title is indexable in enterprise procurement systems and discoverable through mainstream distribution.

Bottom line for carriers and brokers: if you rely on real‑time reads of the market to make payroll and keep assets productive, a concise field manual from one of the sector’s most visible data voices is worth a weekend. The test will be whether it turns volatility into a set of repeatable decisions your team can run next week—on the phones, in the yard and in your customers’ boardrooms. ([]())

Sources: FreightWaves, Google Books

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