
ATBS playbook for surviving a soft market meets a week of mixed signals: small spot‑rate gains, steady diesel, and a burst of new truck orders
Owner-operators looking to endure a still-tough freight cycle are hearing a consistent message from ATBS: get surgical about costs, obsess over utilization, and be choosy about freight. In a wide-ranging discussion highlighted by FreightWaves, ATBS stresses fundamentals—know your true cost per mile, secure 100% fuel-surcharge pass-throughs where possible, trim deadhead,…













